IKEA Advertising - Instinct Advertising Company
http://media.advertology.ru/2007/04/02/ikea_line.wmv
(to see the whole campaign look at the link below)
http://www.sostav.ru/news/2007/04/02/r3
Although the "counting sheep" ad may have been overused in many countries, this is the first of its kind in Moscow, proving that creativity is starting to bloom in this country.
The ad is different to many of the "counting sheep" ads because it uses live sheep rather than animations. This small change makes it even more humorous as the ad focuses on reality and makes the viewer fantasize about sheep flying through the air and coming to their bedside as a live situation. This additionally makes the ad stronger as the viewer connects to the individual lying in bed more than they would with an animated person and sheep (especially because we are talking to an older audience.)
http://media.advertology.ru/2007/04/02/ikea_line.wmv
(to see the whole campaign look at the link below)
http://www.sostav.ru/news/2007/04/02/r3
Although the "counting sheep" ad may have been overused in many countries, this is the first of its kind in Moscow, proving that creativity is starting to bloom in this country.
The ad is different to many of the "counting sheep" ads because it uses live sheep rather than animations. This small change makes it even more humorous as the ad focuses on reality and makes the viewer fantasize about sheep flying through the air and coming to their bedside as a live situation. This additionally makes the ad stronger as the viewer connects to the individual lying in bed more than they would with an animated person and sheep (especially because we are talking to an older audience.)
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