"A glass and a half full of joy" was the brief for this ad, hence the ads are simply filled up with joy, giving you the same feeling that a Dairy Milk chocolate would give from its first bite. Throughout both ads the purple colour of the brand is seen, reminding the viewers of the product. This small detail is extremely important as the product isn't really seen until the very end of the commercial, hence some kind of reminder needs to be provided within the video. This campaign is simple, happy and funny and also can extend to a very wide campaign as the brief is simply about joy.
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