The creative strategy used here is associated props. Seeing as showing actual pictures of children getting burnt or run over would be banned as being too shocking for society, Fabrica uses clay/play-do figures to represent children getting hurt as a result of their curiosity and carelessness. The positions and facial expressions only further make the ad eye catching as our audience straight away thinks of their children in the clays place. The world health organization give a statistic of how many children die from these accidents and advice on how to prevent this. The images are still shocking, which is another creative tactic the advertising company uses, however it is withing the boundaries of acceptable for society. Additionally such shocking imagery makes our audience want to actually read the copy (very rare in todays day and age for individuals to take the time to read something) as this is a major worry of all parents (keeping their children safe.)
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