We've probably all seen this ad by now, but even if it was still aired it probably would never get old simply because there aren't enough of these types of "eye openers" about todays media and our perception. This ad is part of the "Real Beauty" campaign by Dove where they use REAL women with what media today perceive as "flaws" (ex: a little bit of extra weight, a lot of freckles and even something as unavoidable as age.) Dove was the first company of its kind to risk using real woman and showing their products are made for the average female (and males too) rather than the models we see in TV. Their best idea was to simply base their ads on the truth, and use what everyone sees in real life. Finally we can have girls look up to Dove ads and natural beauty rather than the Photoshoped models they get bombarded with every day.
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