Probably one of the few car ads that actually has a story to it instead of just the car zooming around a road and showing off its driving. Here the breaks of the Mercedes has a unique selling point of better and faster breaking, where they successfully portray this by having a climax point of the man about to crash and breaking in time. If the ad ended with only this, then the drama of it would probably not be enough to shock the viewer. Hence the grim reaper is added to make the ad funnier and unexpected.
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