The most genius campaign I've seen in a while. The healdines are witty, thought through and original, showing why Stupid is better than Smart. These characteristics are also personified to be like people competing with each other with visuals of fun, care free, loving and living life people showing why "stupid" is better.
The variety that Diesel has provided is fascinating, having videos on their website and branching off to multiple medias and bringing in more clients because of such a big campaign. Also the different headlines further persuade the viewer that being stupid is better than being smart, as each headline is different and backed up with more and more pictures.
Overall you may think what stupid has to do with Diesel. This is simple as Diesel's identity is to be loud, care free, creative and loving life, which is the way they describe "Stupid." And of course not forgetting the slogan " be stupid" further relates to the campaign.
To see more of the ads click on the link below:
http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/
No comments:
Post a Comment