This ad caught my eye because of its visual composition. The huge tanks of beer and mojito's obviously catch your eye, especially the audience of a young adult (as this would be a perfect party idea.)
Obviously a fish tank is used to underline the form of the product and shows a switch between the two, having liquids in a fish tank (rather than in a glass on the table) and the fish crackers on the table in their bag.
The slogan also works in two ways. "Cracker" being the actual product as well as the "starter" of the party, convincing young adults that they need this product to have a successful, fun night out.
Overall a simple ad, yet witty. The idea is genius, however the composition simple and easy to look at, which only further makes the ad successful as if it was crammed, our easily distracted audience (approx 18-25 year olds) wouldn't even bother looking at it.
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