The ad leaves it to the very last moment to give its audience a twist in the story, telling us that the taste and quality of Heineken is enough to lure in other life forms. The creative strategy used is obviously exaggeration, a very popular technique to show the qualities of the product. In this case, Heineken doesn't really have a unique selling proposition (no strong taste, no increase in alcohol, etc.) It simply says "we're the best" and the ad serves as proof.
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